Sales Win Rate Calculator
Free sales win rate calculator — enter wins, losses and no-decisions to see your true win rate and how much revenue you lose to indecision.
About this tool
Most teams overstate win rate by quietly excluding no-decision deals. This calculator reports both figures side by side, plus the revenue tied up in each, so you can see whether you are losing to competitors or to the status quo.
Frequently Asked Questions
- What is the formula for sales win rate?
- Deals won divided by total closed opportunities, including losses and no-decisions. Excluding no-decisions gives a competitive win rate, which is a legitimate metric as long as you label it as such.
- What is a good sales win rate?
- 15–30% across all qualified opportunities is typical in B2B. What matters more than the absolute number is the trend and whether your losses are competitive or to no-decision.
- Why should I track no-decision separately?
- Losing to a competitor is a positioning problem. Losing to no-decision is a discovery and urgency problem, and it is fixed by different coaching. Blending them hides which one you have.
- How do I improve my win rate?
- Qualify harder at the top so weak deals never become opportunities, and tighten discovery so the cost of inaction is explicit. Teams that cut their no-decision rate usually see win rate move within two quarters.