Sales Close Rate Calculator
Free sales close rate calculator — see your proposal-to-close rate, lead-to-close rate, and how many proposals you need per deal.
About this tool
Close rate means two different things depending on where you measure it. This calculator reports both the proposal-to-close rate and the lead-to-close rate, which together tell you whether your bottleneck is qualification or closing.
Frequently Asked Questions
- What is the difference between close rate and win rate?
- Close rate is usually measured from a stage such as proposal or demo. Win rate is measured across all qualified opportunities including no-decisions. Close rate is almost always the higher number.
- What is a good close rate?
- 20–35% from proposal to close is a solid B2B benchmark. If you are below 15%, proposals are probably going out before the buyer has agreed there is a problem worth paying to solve.
- How do I calculate lead-to-close rate?
- Divide closed-won deals by the total leads worked in the same period. Compare like with like — mixing inbound and outbound leads in one figure makes the number meaningless.
- Should I count deals that are still open?
- No. Only include opportunities that reached a final outcome in the period, otherwise open pipeline artificially deflates the rate.