Cold Call ROI Calculator
Cold call ROI calculator — model meetings booked, pipeline created, and expected revenue from your daily dial volume, connect rate, and conversion rate.
About this tool
Built for SDR managers planning capacity and reps justifying activity. Plug in dials per day, connect rate, conversation-to-meeting rate, meeting-to-opportunity rate, win rate, and average deal size — see the full funnel projection.
Frequently Asked Questions
- What's a good cold call connect rate?
- 3–8% of dials reach a live human in B2B SaaS, depending on persona seniority and time of day. SDRs typically need 80–150 dials per day to hit 8–12 conversations.
- How many cold calls does it take to book a meeting?
- Industry average is roughly 60–120 dials per booked meeting, but top performers often run 30–50 because of better lists, openers, and timing.
- How do I calculate cold call ROI?
- Multiply monthly dials by connect rate, then by meeting rate, then by win rate, then by average deal size. Subtract fully-loaded rep cost for the period to get net ROI.