Quota: A rep's individual revenue target for a defined period

Quota is the revenue or activity target a salesperson commits to hitting in a defined period — usually monthly, quarterly, or annually.

What is Quota?

Quota attainment — the percentage of quota a rep hits — is the single most-watched sales metric. Healthy teams have 60–70% of reps hitting quota. Below 50% usually signals a quota-setting or hiring problem, not a rep problem.

Frequently Asked Questions

What is a good quota attainment rate?: 60–70% of reps hitting quota is healthy. Below 50% typically indicates a quota-setting, comp-plan, or ICP problem.