Elevator Pitch: A 30–60 second persuasive summary of what you do and why it matters
An elevator pitch is a 30–60 second summary of who you help, what problem you solve, and the outcome you deliver, used in cold calls, networking, and intros.
What is Elevator Pitch?
A strong elevator pitch follows a simple formula: who you serve, the specific problem they have, how you solve it, and the measurable outcome. It is never a list of features.
Frequently Asked Questions
- How long should an elevator pitch be?
- 30 seconds (about 75 words) for cold calls. Up to 60 seconds for networking. Anything longer and you're monologuing.
- What is the elevator pitch formula?
- Who you help + the problem they have + how you solve it + a measurable outcome.