Buyer Persona: A semi-fictional profile of your target buyer

A buyer persona is a research-based profile of the specific person who buys your product — their role, KPIs, pain points, and the language they use.

What is Buyer Persona?

Buyer personas sit underneath your ICP. The ICP is the company; the persona is the human. Strong personas drive cold-call openers, email subject lines, demo pacing, and objection responses.

Frequently Asked Questions

How is a buyer persona different from an ICP?: ICP is the company. Buyer persona is the person inside that company who buys, influences, or blocks the deal.