Economic Buyer: The single person with budget authority to approve the purchase

The Economic Buyer is the one person who can release budget for a deal — not the influencer, not the user, the signer.

What is Economic Buyer?

Identifying the Economic Buyer is the most-skipped step in enterprise sales. Reps assume their champion is the EB, run the full cycle, and discover too late that someone else has to approve. MEDDIC and MEDDPICC make finding the EB the second letter for a reason.

Frequently Asked Questions

How do I find the Economic Buyer?: Ask your champion directly: 'Who has final budget authority on a project this size, and what's the best way to get on their calendar before we go to procurement?'