How sales managers handle: "Your product is too expensive compared to competitors."
Turn the objection into a role-play prompt in the next team huddle, then track how often the pattern shows up in the pipeline dashboard for 30 days.
Score your response
Why this objection hits sales managers differently
A manager's job is not to answer the objection, it is to spot the pattern across the team and coach the response into repeatable behaviour.
front-line sales managers own coaching reps and forecasting the team's number — objections show up in deal reviews, not on the phone. That framing changes what a strong response to "Your product is too expensive compared" actually looks like — the underlying job is still to acknowledge, but the surface behaviour is role-specific.
The tactical move for a sales manager
Turn the objection into a role-play prompt in the next team huddle, then track how often the pattern shows up in the pipeline dashboard for 30 days.
Sample response tuned for sales managers
"That's a fair point, and I hear it a lot. Before I respond, can I ask — when you say "your product is too expensive compared", what's the specific concern behind it? I want to make sure I address the real thing, not the version I assume you mean."
Common trap for sales managers
Jumping onto the deal to 'save' it, which teaches the rep nothing and hides the underlying skill gap.
Key points a strong response covers
- Acknowledge price concern
- Shift focus from cost to value/ROI
- Ask discovery questions about their comparison criteria
- Differentiate on unique value, not just features
Follow-up cadence
Post-deal-review coaching note capturing the objection, the rep's response, and the specific micro-skill to practise next week.
Want to rehearse this as a sales manager? Run a roleplay where the AI buyer says "your product is too expensive compared" verbatim, then grades your response against the sales managers rubric.
The role-specific guidance on this page is derived from LemCoach's live practice rubric, which scores reps against role-appropriate benchmarks — an SDR is not graded like a closing AE, and a CSM is not graded like a BDR. The objection itself is one the AI buyer actually uses inside our practice scenarios.
Frequently Asked Questions
Rehearse this as sales managers do it
The AI buyer raises this objection and grades your spoken answer against the sales managers rubric.
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