SQL vs MQL: Sales Qualified Lead vs Marketing Qualified Lead

An MQL is a lead marketing scored as worth contacting; an SQL is one sales has accepted as worth selling to — the handoff between teams.

What is SQL vs MQL?

MQL/SQL definitions are the single most fought-over alignment point between sales and marketing. Strong teams write the definitions down, review them quarterly, and report on MQL→SQL conversion.

Frequently Asked Questions

What is the difference between MQL and SQL?: MQL is qualified by marketing based on behaviour and fit. SQL is qualified by sales after a human conversation confirms intent.