Sales Cycle: The end-to-end length of a deal from first touch to signature

The sales cycle is the elapsed time from first prospect contact to signed contract — typically days for SMB and 3–9 months for enterprise B2B.

What is Sales Cycle?

Cycle length compounds with deal volume to define rep capacity. Long cycles need fewer simultaneous deals; short cycles need more. Cycle creep is one of the earliest warnings of macro slowdown.

Frequently Asked Questions

What is the average B2B sales cycle?: SMB: 30–60 days. Mid-market: 60–120 days. Enterprise: 90–270 days. Above $100K ACV, 6 months is normal.