NRR: Net Revenue Retention

NRR (Net Revenue Retention) measures how much revenue you keep from an existing customer cohort over 12 months, including expansion and net of churn.

What is NRR?

NRR above 100% means existing customers grow faster than they churn — the holy grail of SaaS economics. World-class B2B SaaS runs 120%+ NRR.

Frequently Asked Questions

What is a good NRR?: 100% is break-even. 110% is good. 120%+ is best-in-class.
What's the difference between GRR and NRR?: GRR (Gross Revenue Retention) excludes expansion; NRR includes it. NRR can exceed 100%, GRR can't.