NEAT Selling: Need, Economic Impact, Access to Authority, Timeline
NEAT Selling is a qualification framework — Need, Economic Impact, Access to Authority, Timeline — designed by The Harris Consulting Group as a modern BANT replacement.
What is NEAT Selling?
NEAT was developed by Richard Harris to address BANT's main weakness: budget is rarely allocated before the buyer talks to a vendor. NEAT replaces Budget with Economic Impact — proving the deal will pay for itself.
Frequently Asked Questions
- What does NEAT stand for?
- Need, Economic Impact, Access to Authority, and Timeline.