How AEs handle: "We've never heard of your company. Are you established?"
Reopen discovery with a mutual action plan review. Frame the objection as a shared problem to solve on the way to a decision, not a wall to climb.
Score your response
Why this objection hits AEs differently
For an AE, an objection late in cycle is a signal that discovery missed something — the real move is often to go back one step, not forward.
Account Executives own the full sales cycle from discovery to close — the person with the number on their back. That framing changes what a strong response to "We've never heard of your company" actually looks like — the underlying job is still to acknowledge the risk, but the surface behaviour is role-specific.
The tactical move for a AE
Reopen discovery with a mutual action plan review. Frame the objection as a shared problem to solve on the way to a decision, not a wall to climb.
Sample response tuned for AEs
"That's a fair point, and I hear it a lot. Before I respond, can I ask — when you say "we've never heard of your company", what's the specific concern behind it? I want to make sure I address the real thing, not the version I assume you mean."
Common trap for AEs
Discounting or product-answering an objection that is really about internal politics or authority.
Key points a strong response covers
- Share company credentials and history
- Provide customer logos and testimonials
- Discuss financial stability and backing
- Offer reference calls with similar customers
Follow-up cadence
Written mutual action plan update within 24 hours plus a scheduled follow-up meeting on the calendar before the current call ends.
Want to rehearse this as a AE? Run a roleplay where the AI buyer says "we've never heard of your company" verbatim, then grades your response against the aes rubric.
The role-specific guidance on this page is derived from LemCoach's live practice rubric, which scores reps against role-appropriate benchmarks — an SDR is not graded like a closing AE, and a CSM is not graded like a BDR. The objection itself is one the AI buyer actually uses inside our practice scenarios.
Frequently Asked Questions
Rehearse this as aes do it
The AI buyer raises this objection and grades your spoken answer against the aes rubric.
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