How account managers handle: "I can get similar functionality for half the price elsewhere."
Bring the original champion into the conversation to co-narrate the value story before responding to the new stakeholder's objection.
Score your response
Why this objection hits account managers differently
AMs hear objections from stakeholders who did not sign the original contract, so the response has to educate as well as persuade.
Account Managers own expansion within existing accounts — new logos in the enterprise are yours, but so is protecting the base. That framing changes what a strong response to "I can get similar functionality for" actually looks like — the underlying job is still to acknowledge, but the surface behaviour is role-specific.
The tactical move for a account manager
Bring the original champion into the conversation to co-narrate the value story before responding to the new stakeholder's objection.
Sample response tuned for account managers
"That's a fair point, and I hear it a lot. Before I respond, can I ask — when you say "i can get similar functionality for", what's the specific concern behind it? I want to make sure I address the real thing, not the version I assume you mean."
Common trap for account managers
Assuming the new stakeholder has the same context as the buyer who signed the original deal.
Key points a strong response covers
- Ask what they're comparing and criteria used
- Uncover gaps in competitive solution
- Focus on total cost of ownership, not just price
- Demonstrate unique value and differentiation
Follow-up cadence
Recap plus a curated case study from a peer account solving the same objection, sent within 24 hours.
Want to rehearse this as a account manager? Run a roleplay where the AI buyer says "i can get similar functionality for" verbatim, then grades your response against the account managers rubric.
The role-specific guidance on this page is derived from LemCoach's live practice rubric, which scores reps against role-appropriate benchmarks — an SDR is not graded like a closing AE, and a CSM is not graded like a BDR. The objection itself is one the AI buyer actually uses inside our practice scenarios.
Frequently Asked Questions
Rehearse this as account managers do it
The AI buyer raises this objection and grades your spoken answer against the account managers rubric.
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