What does SNAP stand for?

SNAP Selling: Simple, iNvaluable, Aligned, Priority

SNAP Selling is a methodology by Jill Konrath that helps reps win deals with overwhelmed, time-poor buyers by being simple, invaluable, aligned, and priority-focused.

What is SNAP Selling?

Jill Konrath introduced SNAP in her 2010 book of the same name. The framework targets 'frazzled customers' — overwhelmed buyers who give vendors little time and even less attention. SNAP focuses on respecting that scarcity.

Frequently Asked Questions

What does SNAP stand for?: Simple, iNvaluable, Aligned, and Priority.